Overview
Topics Analytics becomes more useful as the account accumulates topics, jobs, and results.
Details
- Use the tab to compare topic performance.
- Look for topics that generate many useful results and learnings.
- Use weak topic performance as a signal to rewrite topics, add better search terms, or run focused research.
Check before you move on
- Analytics is less meaningful before enough search jobs have run.
- Topic performance should be evaluated alongside content outcomes, not only result counts.