Overview
Topics & Search is the research infrastructure for recurring and broad information collection.
Details
- Topics define what the account wants to cover.
- Search Terms are query templates that can use the {topic} placeholder.
- Search Jobs combine terms and topics and run the actual web search.
- Search Results are raw outputs.
- Learnings are curated insights users mark as valuable for future content.
Check before you move on
- The normal sequence is Topics -> Search Terms -> Search Jobs -> Search Results -> Learnings -> Content Creation.
- Learnings, Brand Voice, and Page Types together shape generated content.